Natural Light turned their fruity Naturdays beers into boozy ice pops
Summer is officially on the way, and that means it’s time to round up your pool floats and start looking ahead to warm-weather treats. If ice-cold adult beverages top your list of summer must-haves, you’ll be interested to hear about Natural Light’s newest product: Naturdays frozen icicles!
Hitting shelves this month, Naturdays frozen icicles are ice pops with the flavor of Naturdays strawberry lemonade and Naturdays pineapple lemonade. Available nationwide, the Naturdays frozen icicles are for adults only, with 8% alcohol by volume. A Natural Light spokesperson tells Simplemost you can find them in a 12-count variety pack of both flavors.
To help spread the word about the new frozen treat, Natural Light is looking for an intern to run a traveling lemonade shack and create content for their social media channels.
They posted it on Twitter:
WE WANT A SUMMER INTERN. TO TRAVEL THE LAND. IN A LEMONADE SHACK. PROMOTING #NATURDAYS. 🦩 $40/hr with up to $25k bonus potential 👀
Post a video selling us a Naturdays in 30 sec or less with #NattyIntern & #Contest for your chance to get the best job ever. pic.twitter.com/WeWIJTsF5o
— Natural Light (@naturallight) April 21, 2021
The gig pays $40 an hour, plus the chance at a $25,000 performance bonus. You must be 21 or older to apply, and along with loving the Natty brand, you must also value creativity and understand sales, the spokesperson says.
To apply, you’ll have to “sell a Naturdays” in a sales pitch video of 30 seconds or less and post it to social media using #NattyIntern and #Contest by May 2. The chosen intern will manage all aspects of the brand’s Lemonade Shack, including scoping out the best summer locations, hyping up the local markets for the shack’s arrival and publishing content on social media.
While the ice pops are a first for Natural Light, these are not the only boozy popsicles on the market. Other brands include skinny vodka popsicles from Slim Chillers and frozen margarita popsicles from RITAS.
Cutwater Spirits also has cocktail popsicles, which come in four flavors: gin melon, vodka mule, rum and cola and tequila margarita. There is also a separate line of margarita pops, which come in lime, mango, strawberry and pineapple, are gluten-free and feature Cutwater’s tequila, with no artificial sweeteners. All Cutwater Spirits popsicles are 80 calories each and contain 7% ABV.
You can also buy alcohol-infused ice cream from Tipsy Scoop in a handful of flavors, like cake batter vodka martini, tequila “hot chocolate” and, for a limited time, peanut butter chocolate swirl whiskey, a limited-edition collaboration with Skrewball Whiskey, and two flavors for Cinco de Mayo featuring Tanteo Blanco Tequila and Natalie’s Juice, The Tipsy Squeeze and The Spicy Fiesta.
You can even buy a kit to make your own boozy ice cream if you’re up for a snack and an activity. The strawberry rhubarb bourbon ice cream making kit includes everything you need for the ice cream, like strawberry puree, sugar and bourbon, plus a whisk, apron and cookbook.
Are you looking forward to some boozy frozen treats this summer?